Rachel Wong x Éclat by Oui
Introducing Rachel Wong: digital creator with over 196K followers, entrepreneur and advocate.
The visionary and fashionista wears our latest collection, which she co-designed with us to spread happiness and positivity this new year.
Rachel has openly shared about her past struggles with mental health, stemming from the trauma of being bullied in school and enduring abuse from a close relative.
Despite these dark moments, Rachel chose to confront her struggles head-on, seeking therapy and support to rebuild her life.
Her story is a testament to the power of resilience and the importance of actively pursuing happiness, even when it seems out of reach.
The smiley face design is a stand-out element in this special edition collection, allowing each thoughtfully designed piece to carry the message of warmth and smiles.
Rachel’s foray into jewellery design is not merely a collaboration but a continuation of her mission to inspire and uplift others.
Happiness doesn’t come easy, but it is always worth the effort.”
- Rachel Wong.
Originally designed by Harvey Bell in 1963, the iconic smiley face became a culture phenomenon in the 80s and 90s, and it has recently re-emerged as a staple in modern fashion, with the resurgence of 90s nostalgia.
Rachel took us on a ride as she reimagines this timeless motif in her designs, blending art, fashion, and pop-culture through her bold creativity.
The creative partnership was the launch pad for a very Gen Z-style jewellery collection. - Ethel Neo
It was eye-opening to witness the many intricate steps involved in making each piece of jewellery. Seeing my designs come to life was so surreal. - Rachel Wong.
Beyond the jewellery designs, Rachel directed the campaign visuals with equal dedication, infusing them with her dynamic and expressive personality. She struck a captivating balance, blending bold, devil-may-care attitude with a subtle grace that draws viewers in and leaves a lasting impression.
Rachel took on the creative reins of the campaign and told a cohesive story of resilience, self-love, and the pursuit of happiness. It was refreshing to see her work.” - Ethel Neo
Discover hyper-feminine forms, soft structures, high-polished gold, and 90s nostalgia in this 9-piece capsule collection. Each piece is an expression, an amplification, and an invitation to discover who we are and who we can become.
Smiley Face Thread Bracelet
Available in pink, blue and red thread.
Smiley Face Signet Ring
Available in white and yellow gold.
Smiley Face Pave Ear Studs
Available in plain white and yellow gold.
Smiley Face Necklace
Available in white, yellow and rose gold.
The Rachel Wong x Éclat by Oui Collection will be available online and in-store from Mon, 6 Jan 2025, 1100 (GMT +8).