JENNY TAY
for Éclat by Oui
For Eclat by Oui's new campaign, we are thrilled to introduce Jenny Tay, Managing Director of Direct Funeral Services. Jenny is a phenomenal entrepreneur who broke tradition, revolutionising her family-owned funeral business into an accessible and contemporary one. Featuring Jenny in a powerful yet timeless photoshoot, we unveil our latest collection - Crossroads.
To go or not to go?
To go, or not to go? Is often the question we ask ourselves when we reach a crossroad. For Jenny, she wasn't sure if she should join her dad's traditional funeral parlour business at 28. A decade into the business, Jenny shares her journey and nuggets of wisdom with us.
Were there any instances that you had to make a major life decision?
One major life decision I had to make was choosing between staying in my advertising career and helping my dad with his funeral business when he had a heart attack.
I knew nothing about the funeral industry, but love won out. Even though I was stepping into the unknown, I believed that with love and determination, anything was possible. I decided to dive in, learn as I went, and do my best. Ten years later, we've made incredible progress, and it’s been a rewarding journey.
Being in the funeral industry has taught me to cherish the people around you because you never know when is their last. Be present in everything you do and live the life you won't regret.
-Jenny Tay
When you feel overwhelmed by choices in life, what do you do?
When I feel overwhelmed by choices, I list the pros and cons to make a rational decision. I also seek advice from mentors and take time to meditate. If needed, I trust my instincts and go with it. Balancing these with abit of spontaneity helps me manage tough decisions. One thing I have learnt over the years is to never make a decision out of fear.
"Never make a decision out of fear"
-Jenny Tay
"The Crossroads collection carries a powerful meaning behind it.
Not only does the clean and contemporary design reflect my style, it also resonates with me personally. This collection demonstrates that jewellery can be more than an accessory. It can also be a symbol of quiet strength."
-Jenny Tay
What would you say to your younger self?
I’d tell my younger self: don’t overthink it. Don’t be scared to stand out or make different choices. There’s no “right” or “wrong” way—just your own path, and that’s enough. Take a decision and make it right.
About
Featuring modern elegance through a play of curves and creativity, each piece emphatically spells exquisite craftsmanship. Complemented with high polish finish, this collection aims to inspire emotions and mark life's experiences.
The Crossroads Collection will be available online and in-store from Wed, 16 Oct 2024, 1100 (GMT +8).